Overcoming Guilt When Buying For Baby
Tips on How to Beat Advertising Ploys, Confusion and Guilt When Making Purchasing Decisions for Your Baby
Soundbite and Script
January 24, 2012
ANNOUNCER:
ACCORDING TO A RECENT STUDY OF NEW AND EXPECTANT MOMS, BABY-RELATED ADVERTISEMENTS ARE SO PREVALENT THAT MOTHERS FEEL GUILT AND PRESSURE TO OVERSPEND ON BRAND NAMES. IN FACT, OVER ONE-THIRD EXPRESSED GUILT ABOUT NOT BEING ABLE TO AFFORD A SPECIFIC PRODUCT. NATIONALLY RENOWNED PEDIATRICIAN, DOCTOR JENNIFER TRACHTENBERG, DISCUSSES HOW MOMS CAN ALLEVIATE THEIR GUILT:
DR. JENNIFER TRACHTENBERG:
“As a mom and pediatrician, I tell moms to release the need to be the perfect. In doing so, they can focus on what their baby actually needs, instead of letting baby ads guide their decision-making. It’s also important for moms to distinguish that higher prices do not always mean higher quality in certain products. Store brand formula, for example, is required by the FDA to meet the same nutrient and quality requirements as national brands and can cost up to 50 percent less, which can save parents up to $600 a year.”
ANNOUNCER:
FOR ADDITIONAL TIPS ON HOW TO AVOID MOM GUILT, VISIT STOREBRANDFORMULA DOT COM. I’M LEE SHEPPARD.
