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Hill's® Science Diet® Launch the Million Pound Pledge
“THE BIGGEST LOSER” HOST ALISON SWEENEY AND HILL’S® SCIENCE DIET® LAUNCH THE MILLION POUND PLEDGE TO HELP CATS AND DOGS SHED EXCESS POUNDS
Survey Reveals America’s Chubbiest Pet Cities
TOPEKA, Kan. (Jan. 11, 2012) – Today, NBC’s “The Biggest Loser” host Alison Sweeney and Hill’s Pet Nutrition, makers of Science Diet® and Prescription Diet® pet foods, kick-off the Million Pound Pledge – a national call-to-action for pet owners to help their cats and dogs lose weight and get back on track to living a happy, healthy lifestyle. Join Alison in taking the pledge by visiting www.PetFit.com through March 30 and enter for the chance to meet her at “The Biggest Loser” live finale in May.
“Living a healthy lifestyle is important for my family and that includes my dog,” said Alison Sweeney. “One out of every two pets is overweight, and my dog Winky was one of them. I started using Science Diet pet foods to help Winky lose weight and now I want to share my personal experience to inspire owners across America so they too can achieve the same success.”
As part of the Million Pound Pledge, participating owners will gain access to a support system(1) that includes:
Why the Million Pound Pledge?Chubby pets are no laughing matter. Obesity in America started with adults, trickled down to children and is now affecting our pets. A staggering 54 percent of America’s pet population is overweight and at risk for heart disease, diabetes and a shortened life expectancy(2). Hill’s Pet Nutrition, partnered with Kelton Research to conduct a survey(3) to better understand the cities where pets are in the most need of help. The survey revealed:
About Alison SweeneyAlison Sweeney is busy juggling three jobs - hosting her 10th season of NBC’s hit reality series “The Biggest Loser,” host and executive producer of TV Guide Network’s upcoming series “Hollywood Moms Night” (which premieres March 2012) and starring for her 19th year as the award-winning Sami Brady on NBC’s hit daytime drama “Days of our Lives.” She's also a producer, author, wife and mother. Her latest book, The Mommy Diet, reveals the “diet” of nutrition, fitness and self-care that women can follow to look and feel fantastic – before and during pregnancy and after giving birth. Sweeney is on the Entertainment Council of Feeding America and is an Ambassador for Stand Up To Cancer. She resides in Los Angeles with her husband Dave and their two children Ben and Megan.
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