February 11, 2010—Under the tents at Bryant Park, The Heart Truth’s Red Dress Collection Fashion Show unveiled its 2010 collection of red dresses designed to celebrate the Red Dress as the national symbol for women and heart disease awareness.  More than 20 of today’s hottest celebrities walked the runway in dresses created by America’s top designers to inspire women to take action to protect their heart health. 

The Heart Truth® is a national awareness campaign for women about heart disease sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services (HHS).

Participating celebrities and designers included:

Celebrities:

Bethenny Frankel, Elisabeth Hasselbeck, Felicity Huffman, Dara Torres, Estelle, Heidi Klum, Joan Collins, Jordin Sparks, Kim Kardashian, Kimora Lee, Kristin Chenoweth, Mamie Gummer, Pauley Perrette, Raven-Symoné, Regina King, Robin Roberts, and Valerie Harper. 

Designers:

Isabella Oliver, Donna Karan, Oscar de la Renta, Rachel Roy, Zac Posen, John Galliano, Badgley Mischka, Marchesa, Kouture, Daniel Swarovski, Michael Kors, Rebecca Taylor, Tadashi Shoji, Tracy Reese, J. Crew Collection, and Pamella Roland.

The Heart Truth's Red Dress Collection 2010 is presented by Diet Coke. National sponsors of the collection include Swarovski, and Tylenol^® and St. Joseph^® Aspirin; make-up partner is Bobbi Brown Cosmetics.

Additionally, throughout the month, a selection of designer dresses worn by celebrities in The Heart Truth’s Red Dress Collection Fashion Shows will be auctioned off through a partnership with Clothes Off Our Back at www.clothesoffourback.org.  Proceeds will benefit the Foundation for the National Institutes of Health on behalf of The Heart Truth in support of women's heart health education and research.

®,TM The Heart Truth, its logo and The Red Dress are trademarks of HHS.