Yoplait’s Save Lids to Save Lives Continues to Help Raise Critical Funds and Broaden Education in the Fight Against Breast Cancer
Soundbite and Script
September 26, 2011
ANNOUNCER:
ONE IN EIGHT WOMEN WILL BE DIAGNOSED WITH BREAST CANCER IN HER LIFETIME. A GIRLFRIEND, A DAUGHTER, A WIFE. THROUGH YOPLAIT’S SAVE LIDS TO SAVE LIVES, YOU CAN GENERATE FUNDS FOR LOCAL BREAST CANCER PROGRAMS AND HELP WOMEN IN YOUR COMMUNITY FIGHTING THE DISEASE. CELEBRITY BREAST CANCER SURGEON, DOCTOR KRISTI FUNK, HAS JOINED YOPLAIT TO HELP ENCOURAGE WOMEN TO GET INVOLVED.
DR. KRISTI FUNK:
“With no cure, women must understand what they can do to help reduce their risk of breast cancer and the importance of early detection and fundraising. We all have the power to make a difference.”
ANNOUNCER:
THIS FALL, YOPLAIT WILL DONATE TEN CENTS TO SUSAN G. KOMEN FOR THE CURE FOR EACH PINK YOPLAIT LID REDEEMED ONLINE AT YOPLAIT DOT COM AND VIA MAIL BY DECEMBER 31, 2011, UP TO A MAXIMUM DONATION OF 2 MILLION DOLLARS. DURING THE PAST 13 YEARS, YOPLAIT HAS DONATED MORE THAN 30 MILLION DOLLARS TO THE BREAST CANCER CAUSE THROUGH SAVE LIDS TO SAVE LIVES AND RELATED DONATION INITIATIVES. VISIT YOPLAIT’S FACEBOOK PAGE FOR MORE INFORMATION. I’M CATHERINE CARLTON.
