First Major Brand Lactose-Free Yogurt Hits Shelves

Soundbite and Script

February 22, 2012

ANNOUNCER:

FEBRUARY IS NATIONAL LACTOSE INTOLERANCE AWARENESS MONTH, RECOGNIZING A CONDITION IMPACTING MILLIONS OF AMERICANS’ ABILITIES TO DIGEST THE LACTOSE FOUND IN DAIRY PRODUCTS.

DIETITIAN AND YOPLAIT SPOKESPERSON CHRISTINA MEYER-JAX SAYS A NEW OFFERING FROM YOPLAIT PROVIDES WORRY-FREE, GREAT TASTE AND THE BENEFITS OF DAIRY, LIKE CALCIUM AND VITAMIN D IN EVERY CUP. 

CHRISTINA MEYER-JAX:

“People with lactose intolerance may avoid dairy products altogether due to the worry of uncomfortable digestive symptoms. However, dairy avoidance can have unintended health consequences. Inadequate intakes of Calcium and Vitamin D, important bone building nutrients often found in dairy, can create higher risk for osteoporosis. With Yoplait’s new Lactose Free yogurt, it’s easy to enjoy the great taste and bone-building nutrients, with 50 percent of the recommended Daily Value of Calcium and Vitamin D, without worry.”

ANNOUNCER:

NINETY-NINE PERCENT FAT FREE, YOPLAIT LACTOSE FREE CONTAINS NO ARTIFICIAL SWEETENERS AND COMES IN FOUR FLAVORS: STRAWBERRY, PEACH, CHERRY AND FRENCH VANILLA. VISIT YOPLAIT ON FACEBOOK FOR MORE. I’M CATHRINE CARLTON.