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WomenHeart Launches American Heart Monthwith National Outreach to Hispanic-American Women70% of Hispanic-American women have at least one risk factor forleading cause of death*
February 1, 2013 (Washington, DC) – WomenHeart: The National Coalition for Women with Heart Disease celebrates American Heart Month today by announcing the launch of Para la Mujer Hispana – the first national heart health education initiative for Spanish speaking women. The program – made possible through a cause-marketing partnership with the national off-price retailer, Burlington Coat Factory – is designed to empower this high risk population to take charge of their heart health. Heart disease is the leading cause of death for women, and according to a recently published study in theJournal of the American Medical Association, 34 percent of Hispanic American women have at one risk factor for heart disease, 24 percent have two risk factors, and 12 percent have three risk factors.
“Hispanic American women are at increased risk for heart disease, and WomenHeart aims to help them better understand their leading health risk and take action to live a heart healthy life,” said Lisa M. Tate, CEO, WomenHeart.
The program will be launched today with five free heart health events in select Burlington Coat Factory locations. Each event will feature free heart health education from WomenHeart (in Spanish and English), free blood pressure screenings, the opportunity to donate $1 or more at check-out to WomenHeart, and for a donation of $10 or more, receive the coveted Red Dress pin – the national symbol of the fight against heart disease in women. Store locations for these events are:
“We are proud to continue our support of women’s heart health in the fight against heart disease,” said Thomas Kingsbury, president and chief executive officer. “Heart disease is the leading cause of death in women and our in-store promotions, dedicated red dress section, customer and corporate donations, along with in-store women’s heart health screening events will all help to contribute to educating and increasing awareness of what women can do to reduce their risk.”
Throughout American Heart Month, WomenHeart will continue to lead the country in women’s heart health awareness and education with these activities, many of which the public may participate in:
*Daviglus M, Talavera G, Avilés-Santa M L, Prevalence of Major Cardiovascular Risk Factors and Cardiovascular Diseases Among Hispanic/Latino Individuals of Diverse Backgrounds in the United States. JAMA 2012, Vol 308, No. 17
WomenHeart: The National Coalition for Women with Heart Disease is the nation's only patient centered organization serving the 42 million American women living with or at risk for heart disease – the leading cause of death in women. WomenHeart is solely devoted to advancing women's heart health through advocacy, community education, and the nation's only patient support network for women living with heart disease. WomenHeart is both a coalition and a community of thousands of members nationwide, including women heart patients and theirfamilies, physicians, and health advocates, all committed to helping women live longer, healthier lives. To receive a free online heart health action kit or to donate, visit www.womenheart.org
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