Marks Official Return to U.S. after 25 Year Absence
November 11, 2010- Los Angeles, CA - After a 25 year absence, Fiat returns to the U.S. with the truly unique Fiat 500. Designed and built through Chrysler Group, LLC to expand their small product offerings, the Fiat 500 takes original Italian design and blends safety and comfort features tailored to North America.
With its City-friendly proportions and iconic Cinquecento (500) cues, the car is wrapped in modern Italian styling that conveys simplicity and strength. The Cinquecento is the automotive equivalent of the iPod – sleek, simple, functional, user-friendly and inspired. With the lowest C02 emissions among Europe’s best-selling automotive brands, the Fiat 500 is equipped with an in-line four cylinder Fully Integrated Robotized Engine (FIRE) featuring Chrysler’s exclusive MultiAir ™ system. The Fiat 500 will be available in 14 colors, including three colors inspired by the vintage appeal of the first Fiat 500.
Additional Facts:
- Fiat 500 was the 2009 World Car Design of the Year award
- Fiat MultiAir technology was recognized as the “single most innovative engine technology” of the year by the International Engine of the Year Awards panel
- The 1.4-liter MultiAir Turbo engine was named “Best New Engine of the Year” in 2010 and will be produced in Dundee, Michigan
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Jeffrey Sindone
Forum Media
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