American Voters Still Believe In The Dream Of Home Ownership

Soundbite and Script

January 17, 2011

ANNOUNCER:

WITH THE 2012 PRESIDENTIAL CAMPAIGN SEASON IN FULL SWING, CANDIDATES MAY WANT TO PAY ATTENTION TO A NEW NATIONWIDE POLL COMMISSIONED BY THE NATION’S HOME BUILDERS THE BIPARTISIAN POLL CONDUCTED JOINTLY BY PUBLIC OPINION STRATEGIES AND LAKE RESEARCH PARTNERS, FOUND THAT AMERICAN VOTERS SUPPORT GOVERNMENT POLICIES THAT ENCOURAGE HOMEOWNERSHIP.

SEVENTY-FIVE PERCENT OF VOTERS SAY THE FEDERAL GOVERNMENT SHOULD CONTINUE TO PROVIDE TAX INCENTIVES FOR HOMEOWNERSHIP, WHILE 66 PERCENT SAY THE FEDERAL GOVERNMENT SHOULD HELP HOME BUYERS TO AFFORD A LONG-TERM, FIXED-RATE MORTGAGES.

IT SEEMS VOTERS WILL BE FOCUSSING ON THEIR POCKETBOOKS WHEN EVALUATING THEIR ELECTORIAL CHOICES.

NEARLY THREE-QUARTERS OF THOSE POLLED OPPOSE ELIMINATING THE POPULAR MORTGAGE INTEREST DEDUCTION, WITH 68 PERCENT LESS LIKELY TO VOTE FOR A CANDIDATE PROPOSING TO DO AWAY WITH IT.

VOTERS STILL BELIEVE THE DREAM OF HOMEOWNERSHIP IS KEY TO THEIR FINANCIAL SUCCESS WITH 74 PERCENT OF VOTERS BELIEVING OWNING A HOME IS THEIR BEST LONG-TERM INVESTMENT AND 68 PERCENT OF RENTERS SAYING OWNING A HOME IS A GOAL.

THESE NUMBERS SEEM TO VARIFY AMERICANS SEE HOMEOWNERSHIP PROVIDING BENEFITS TO THEM, THEIR COMMUNITIES AND THE ECONOMY. JEFF BANKERT, WASHINGTON DC.