KIEHL’S SINCE 1851 LIFERIDE FOR amfAR
Motorcycling Philanthropists Join Forces with Kiehl’s to Raise
$100,000 to help find a Cure For AIDS
August 2, 2011- Maintaining its long-standing tradition of supporting HIV/AIDS charities, Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care, is pleased to announce a continued partnership with amfAR, The Foundation for AIDS Research.
HIV/AIDS awareness has long been at the forefront of Kiehl’s philanthropic efforts, and through partnerships with organizations like amfAR, as well as the Magic Johnson AIDS Foundation, and YouthAIDS, Kiehl’s has proudly donated more than $1,000,000 for the cause.
With the mission to heighten awareness, and raise funds, for amfAR along the eastern coast, the company is embarking on the second annual Kiehl’s LifeRide for amfAR, a seven-day charity motorcycle ride taking place July 31 - August 6, 2011.
Inspired by Kiehl’s history with motorcycles, spirit of adventure, and philanthropic heritage, the ride will be led by Chris Salgardo, President, Kiehl’s USA and Alain de Cadenet, Le Mans racer and ESPN “Speed Channel” Host, with reputable motorcycle enthusiasts eager to join the fight against HIV/AIDS, including Jason Lee, Tyson Beckford, Mark-Paul Gosselaar, Tricia Helfer, Justin Chatwin, Katee Sackhoff, Teddy Sears, Christopher Redman, Marguerite Moreau, Paul Cox, Paul d’Orleans, Conrad Leach and more.
With five stops along the way, Kiehl’s will make donations at each – totaling $75,000. Along the way, riders will also enjoy a private tour of Simeone Foundation Auto Museum, private track time at the famed Lime Rock Raceway, and more – all of which has been generously donated. In addition, key partners for the ride include BMW of North America, LLC (providing a fleet of leading-edge motorcycles and luxury automobiles for ride participants), Ruby Helmets, Six Point Brewery and more.
Stops/check presentations at Kiehl’s freestanding stores include (press welcome):
July 31st: King of Prussia Mall, King of Prussia, PA – 12:30pm – 1:30pm
August 1st: Walnut Street, Philadelphia, PA – 11am – 1:00pm
August 4th: Stop 1: Burlington Mall, Burlington, MA – 10am – 11am
Stop 2: Newbury Street, Boston, MA – 12pm – 1:30pm
August 6th: NYC Flagship Store, New York, NY – 12pm – 4pm – BBQ/Block Party
In honor of LifeRide, for every customer that visits Kiehl’s free-standing stores on these dates, Kiehl’s will donate $5 to amfAR, up to the $75,000 total donation.
Kiehl’s customers will also be able to join the fight against AIDS/HIV: In celebration of LifeRide, Kiehl’s will introduce Limited Edition Ultra Facial Cream, a Limited Edition version of its customer favorite, with 100% of Kiehl’s net profits from the sale of this product, up to $25,000, to benefit amfAR. The Limited Edition product features a specially-designed motorcycle motif inspired by the ride, and will available at Kiehl’s stores nationwide, and at Kiehls.com.
In the spirit of giving, Kiehl’s will offer a Celebration Discount of 15% off all purchases at each store – the day it is hosting an event, and for those unable to attend the events, in honor of the LifeRide, Kiehl’s is also delighted to extend complimentary ground shipping and a week’s supply of Creme de Corps when you purchase the new Limited Edition or standard Ultra Facial Cream online at www.kiehls.com. Simply enter the code LIFERIDE upon checkout – offer expires 8/7/11.
“From our inception, it has been Kiehl’s mission to always give back to the communities in which we do business,” said Chris Salgardo, President, Kiehl’s USA. “I’m humbled that as a company, we not only raise funds for amfAR, but we get personally involved with the cause, and as a motorcycle rider, I’m personally delighted once again to lead the ride and truly grateful for the generosity of each LifeRide participant. It is an honor to spread amfAR’s message and celebrate their 25th anniversary. It is also incredibly meaningful to end this year’s ride at our Flagship store in our 160th year of business. We’ll be ending the ride in Kiehl’s hometown, riding up to a store that’s been serving New York for 160 years. It’ll be an incredible moment.”
"Kiehl's has been a valuable and longtime supporter of amfAR's vital research work, and the funds raised through the Kiehl's LifeRide will bring us that much closer to finding a cure for HIV and AIDS," said amfAR CEO Kevin Robert Frost. "We're thrilled to be partnering with Kiehl's on such a unique event.”
To find out more about LifeRide, obtain a schedule of events in your neighborhood, or to get involved in the fight against HIV/AIDS, go to www.kiehls.com.
About amfAR, The Foundation for AIDS Research:
Founded in 1985, amfAR is dedicated to ending the global AIDS epidemic through innovative research. With the freedom and flexibility to respond quickly to emerging areas of scientific promise, amfAR plays a catalytic role in accelerating the pace of HIV/AIDS research and achieving real breakthroughs. amfAR-funded research has increased our understanding of HIV and has helped lay the groundwork for major advances in the study and treatment of HIV/AIDS. Since 1985, amfAR has invested nearly $325 million in its mission and has awarded grants to more than 2,000 research teams worldwide. For additional information on amfAR, visit www.amfAR.org.
In the past year, amfAR has awarded more than one million dollars in grants to East Coast-based organizations working on research, prevention, and eduction. Since 1987, the Foundation has issued more than $59.3 million in grants throughout the East Coast region. For additional information about amfAR, please visit www.amfAR.org.
Kiehl’s commitment:
In 1996 Kiehl’s made HIV/AIDS a key philanthropy. Over the past two decades, the fervent support of HIV/AIDS organizations has been at the heart of Kiehl’s efforts, leading to partnerships with organizations such as amfAR, The Magic Johnson Foundation for AIDS and YouthAIDS. Since 2001, Kiehl’s has raised over $1,000,000 for HIV/AIDS organizations and continues to do so. For additional information on Kiehl’s Since 1851, visit www.kiehls.com.
BMW Group in America:
The BMW Group in the US includes motorcars, motorcycles, the Mini brand, and the Rolls-Royce brand. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X6 Sports models. The BMW Group sales organization is represented in the US through networks of 338 BMW passenger car centers, 336 BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 94 Mini passenger car dealers, and 31 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.
Les Ateliers Ruby:
From Jérôme Coste in Paris, France comes Ruby – the only brand of luxury motorcycle helmets in the world. Modern with retro-inspiration, each protective helmet is made from ultralight, superior performing carbon fiber and kevlar, lined in plush Napa lambskin. There is simply nothing like a Ruby. AteliersRuby.com
