Introducing A New Way To Quit

Soundbite and Script

December 29, 2011

ANNOUNCER:

IT’S THE NEW YEAR, THAT TIME OF YEAR WHEN MANY SMOKERS WILL TRY TO QUIT, YET ALMOST 95 PERCENT OF SMOKERS WHO QUIT WITHOUT ASSISTANCE DO NOT REACH THEIR ONE YEAR ANNIVERSARY.   

BRAD LAMM, AN INTERVENTION SPECIALIST AND FOUNDER OF THE CHANGE INSTITUTE, SAYS QUIT-SMOKING PROGRAMS LIKE THE NEW “BLUEPRINT TO QUIT” PROGRAM, AVAILABLE EXCLUSIVELY AT WALMART, CAN INCREASE A SMOKER’S CHANCES OF QUITTING SUCCESSFULLY.

BRAD LAMM, INTERVENTION SPECIALIST, FOUNDER, CHANGE INSTITUTE:

“I know from personal experience quitting smoking is hard and without support, it can be extremely tough. Smokers need help to overcome physical cravings and learn how to change the behaviors that comes along with smoking. So, with Blue Print to Quit, smokers get access to 24/7 online support, resources through QuitNet, it includes trained experts in a variety of quitting materials and self-assessment tools. You put that with Nicotine Replacement Therapy and you’ll help with the cravings and withdraw symptoms that are associated with quitting smoking.”

ANNOUNCER:

VISIT WALMART.COM/BLUEPRINT TO QUIT FOR MORE INFORMATION. I’M JON DRYDEN.