October 25, 2010 -- How much time do you spend shopping for the best in make-up, hair and skin care products? The fifth annual Best in Beauty Awards from Fitness magazine will help make your search easier. Fitness magazine readers, along with a panel of dermatologists, tested hundreds of new beauty products to find the 56 best in beauty winners. The panel helped the magazine narrow down the 1,247 nominated new products to 280 finalists. These picks were shipped off to theFitness magazine team of Beauty Club reader testers, who scored each on effectiveness, texture and scent. The result? The 56 winners that will fit into your busy routine – from “complexion champs,” to “mane attractions,” to “sun savers,” and more.

Eleanor Langston, Beauty Director at Fitness shares some of her favorite winners from the fifth annual ‘Best in Beauty’ winners and help you discover the perfect picks for your  lifestyle:

Best Cleanser: L’Oréal Paris Go 360˚ Clean Collection:
This innovative new collection of cleansers comes with the first-ever Scrublet™ cleansing tool.  With 500 rubber touch points, the soft, flexible disc creates a high-foaming lather and allows you to clean deep into pores to get rid of any dirt, oil and makeup. The Scrublet also removes dead skin cells so your skin feels super smooth and soft. It’s available in four different formulas so there’s one for every skin type and the convenient cleanser bottle doubles as storage for the Scrublet so you just pop it out and pour on one of the four formulas for a fuss-free way to clean skin. The attached scrubber gave this grime-fighting wash an edge over the competition. “It left my face smooth and super clean,” a reader said. They’re available at drugstores nationwide at www.lorealparisusa.com for $6.99 each.

Best Mascara: Clinique High Lengths Mascara:
As for our makeup must-haves, mascara is one of those go-to products that instantaneously transforms and frames the face. Choosing the right one is crucial to any look.  We tested dozens and the clear winner for us in the Best Mascara category is Clinique’s High Lengths Mascara. One tester noted the curved wand applicator allows this lengthening mascara to “reach those hard-to-get inner and outer corners without clumping”. It lengthens and separates them beautifully. If you have any questions on how to apply mascara, you can always stop by a Clinique counter and speak with an expert. It’s available for $14.00 at www.clinique.com and Clinique counters nationwide.

Best Dry Shampoo: Umberto Beverly Hills Dry Clean Dry Shampoo:
Dry Clean Dry Shampoo quickly removes excess oil, cleansing and refreshing hair without water so it’s a great way to extend your hairstyle  without having to shampoo and blow dry, like after a workout. Dry Clean is a great way to revive tired hair on-the-go: it eliminates oily build-up and adds volume at the roots, with a quick spray you’re ready to go.  Umberto’s unique rice starch formula and light, fresh scent leaves hair clean, and your scalp invigorated.  It’s available for $8.99 exclusively at Target and www.target.com. Also, for a limited time it’s free with the purchase of any other Umberto product. 

Best Frizz Fighter: Pureology SuperSmooth SmoothingCream: 
This deep nourishing styling cream helps control frizz and unruly volume, and intensifies natural shine while protecting color vibrancy. With natural derivatives and organic botanicals like camellia oil, sesame oil, shea butter and geranium, it leaves your hair frizz-free and increased shine and now it includes UVA/UVB protection as well. Camellia and sesame oils tame the outer cuticle of hair, calming flyaways. Fitness readers said, “It’s creamy but not too heavy, which is the perfect combo for battling frizz.” It’s available salons nationwide for $21.00. To find a salon near you visit www.pureology.com

For the complete list of Best In Beauty winners and even more beauty tips, check out the current issue of Fitness magazine on stands now or go online at www.fitnessmagazine.com.