March 22, 2011

ANNOUNCER:
ACCORDING TO A RECENT SURVEY, MOST PARENTS BELIEVE MESSY ACTIVITIES LIKE COOKING POSITIVELY IMPACT CHILDREN’S DEVELOPMENT, BUT MORE THAN HALF AREN’T FACILITATING ENOUGH OF THESE ACTIVITIES DURING THE WEEK.  TO HELP, THE MAKERS OF CLOROX CLEAN-UP HAVE TEAMED UP WITH CHILD DEVELOPMENT EXPERT, KAREN DEERWESTER, TO DEVELOP A “MESS” OF ONLINE RESOURCES FOR PARENTS TO TRANSFORM THEIR KITCHEN INTO AN OPTIMAL CREATIVE LEARNING ENVIRONMENT.

KAREN DEERWESTER:
“Working in the kitchen can help shape a child’s ability to self-manage behavior and negotiate challenges and obstacles. To help parents with fun and creative ways to get their kids into the kitchen, we’ve created a bevy of tools that can now be found on the Clorox Facebook page.  From an online quiz to a downloadable calendar of activities to keep kids “messy" year-round, parents will feel confident in their ability to say yes to the mess!” 

ANNOUNCER:
AS PART OF THE CAMPAIGN, PARENTS CAN SUBMIT PHOTOS OF THEIR KIDS’ MESSIEST MEALS FOR A CHANCE TO WIN A TRIP FOR FOUR TO NEW YORK.  VISIT FACEBOOK DOT COME SLASH CLOROX TO LEARN MORE.