Insurer Moves Toward Personalized Healthcare
Soundbite and Script
October 3, 2011
ANNOUNCER:
HEALTHCARE IS EVOLVING. THE INSURANCE INDUSTRY’S FOCUS IS SHIFTING AS MORE AND MORE CONSUMERS ARE LOOKING TO PERSONALIZE AND BE IN CONTROL OF THEIR HEALTH AND HEALTHCARE COSTS. DAVID CORDANI, THE C-E-O OF CIGNA, SAYS HEALTH AND WELLNESS ISN’T A ONE-SIZE-FITS-ALL PROPOSITION.
DAVID CORDANI, C-E-O, CIGNA:
“At Cigna, we recognize customers want support navigating the complex healthcare system. That’s why we are realigning our business to give people healthcare that is truly personalized. We offer solutions tailored to meet our customer’s individual needs. Connecting people to better health is the value we deliver as a global health service company.”
ANNOUNCER:
CIGNA PROVIDES AROUND THE CLOCK GLOBAL ASSISTANCE, MOBILE APPS TO LOCATE PHARMACIES AND EMERGENCY ROOMS AND DECISION-SUPPORT TOOLS THAT HELP PEOPLE COMPARE QUALITY OF CARE ALONG WITH MEDICAL COSTS. MORE INFORMATION ON TOOLS FOR CONSUMERS CAN BE FOUND AT CIGNA DOT COM. THAT WEBSITE IS C-I-G-N-A DOT COM. I’M JON DRYDEN.
