1/3 of Holiday Gift Buys are Consumer Electronics

Soundbite and Script

November 30, 2011

ANNOUNCER:

CONSUMER SPENDING ON ELECTRONICS THIS HOLIDAY WILL REACH AN ALL-TIME HIGH, ACCORDING TO NEW RESEARCH FROM THE CONSUMER ELECTRONICS ASSOCIATION.  C-E-A's 18TH ANNUAL HOLIDAY SURVEY SHOWS THAT OVERALL SPENDING THIS HOLIDAY SEASON WILL INCREASE AS WELL. CONSUMER ELECTRONICS ARE ONCE AGAIN AMONG THE MOST DESIRED GIFTS AND WILL ACCOUNT FOR ONE-THIRD OF ALL HOLIDAY GIFT SPENDING. JIM BARRY FROM THE CONSUMER ELECTRONICS ASSOCIATION SAYS THAT THIS SECTOR IS A BRIGHT SPOT AT A TIME WHEN CONSUMER CONFIDENCE IS DOWN. 

JIM BARRY:

“Electronics make terrific holiday gifts and there is something in every price category, from stocking stuffers to flat screen TVs.  Tablets, lap-tops and e-readers are hot this year along with video games and televisions, gift cards for content, digital music, movies and e-books.  Even apps for your smartphone or tablet have emerged this year as a major trend.”

ANNOUNCER:

FOR MORE INFORMATION ON THE TECH INDUSTRY VISIT CE.ORG. I’M LEE SHEPHARD.