Promises, Promises…Beauty Products That Actually Live Up to Their Claims
Soundbite and Script
October 19, 2011
ANNOUNCER:
WHEN IT COMES TO BEAUTY PRODUCTS, THERE’S A LOT OF HYPE OUT THERE, BUT JAMIE KRELL, A FASHION AND BEAUTY EXPERT, HAS ADVICE ON WHICH PRODUCTS ACTUALLY LIVE UP TO THEIR CLAIMS.
JAMIE KRELL, FASHION & BEAUTY EXPERT:
“For frizz-free hair, turn to John Frieda Frizz-Ease 3-Day Straight. With the use of a flatiron, 3-Day Straight delivers sleek, smooth, ultra-straight hair now and three days after. For proven relief from dry skin this winter, you want to look for Jergens Ultra Healing Extra Dry Skin Moisturizer. Instead of just smoothing the surface of dry skin, this moisturizer truly hydrates, addressing dryness at the source. And lastly, Lancôme Génifique Youth Activating Concentrate is an anti-aging formula that actually works. As your gene activity slows with age Génifique comes to the rescue with a complex that stimulates the expression of genes and returns skin to a youthful glow.”
ANNOUNCER:
LANCOME IS FULFILLING ANOTHER PROMISE ON OCTOBER 21, NATIONAL GENES DAY. FOR EVERY BOTTLE OF GENFIQUE SOLD, LANCOME WILL MAKE A DONATION TO SUPPORT ST. JUDE, ONE OF THE WORLD’S PREMIER CENTERS FOR THE RESEARCH AND TREATMENT OF PEDIATRIC CANCER AND OTHER CATASTROPHIC CHILDHOOD DISEASES. I’M LEE SHEPHARD.
