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THE BAREFOOT WINE BEACH RESCUE PROJECTTM RETURNS FOR ITS FIFTH YEAR OF KEEPING AMERICA’S BEACHES ‘BAREFOOT FRIENDLY’
Musician Brett Dennen Joins Initiative with Barefoot Wine & Surfrider Foundation
MODESTO, Calif. (MAY 23, 2011) – Did you know that when asked to grade the current state of our beaches, a majority of American beachgoers chose a mediocre ‘C’? According to a survey conducted by Barefoot Wine and the Surfrider Foundation, Americans are concerned about the condition of their shorelines. To help remedy this, Barefoot Wine proudly announces the fifth year of the Barefoot Wine Beach Rescue Project, a partnership with the Surfrider Foundation - a grassroots, nonprofit environmental organization dedicated to the protection and enjoyment of the world’s oceans, waves and beaches. Since 2007, the project has traveled from coast-to-coast hosting more than 50 beach cleanups and dune restorations, removing more than twelve tons of litter and debris, to help keep America’s coastlines beautiful.
This summer, the project will travel to more than 20 beaches nationwide. Musician Brett Dennen will join volunteers on the beach during select cleanups and perform at participant appreciation celebrations organized by the Surfrider Foundation following the cleanups. Brett will showcase songs from his latest album Loverboy, released in April 2011.
“Growing up in California, I have always spent a lot of time at the beach and have great memories from my time at the shore,” said Brett. “The Barefoot Wine Beach Rescue Project is an awesome way to bring attention to great causes and give back to local communities by cleaning their shorelines.”
Barefoot Wine Beach Rescue Project2011 Dates with Brett Dennen
Washington, DC (Anacostia Park) Saturday, May 21
Chicago, IL (Oak Street Beach) Saturday, June 4
Seattle, WA (Alki Beach) Saturday, July 16
Ft. Lauderdale, FL Saturday, August 13
To find an event near you and learn more about the project, please visit BeachRescue2011.com. You must be 21 years of age or older to attend the events.
Barefoot, the most awarded California wine under $15, has been an active supporter of various nonprofit organizations, including the Surfrider Foundation, for the past 20 years. Since its inauguration in 2007, the Barefoot Wine Beach Rescue Project has donated more than $500,000 to the Surfrider Foundation in support of its mission to improve coastal water quality, promote free and open beach access, preserve coastal ecosystems and protect public beaches around the world.
Barefoot’s award-winning California wines are attractively priced and can be found in bottles bearing the fun, iconic footprint label. Barefoot’s still wine portfolio ($7 for 750-ml bottles, $12 for 1.5-liter bottles) includes twelve unique offerings: Pinot Grigio, Chardonnay, Sauvignon Blanc, White Zinfandel, Sweet Red, Moscato, Riesling, Pinot Noir, Merlot, Cabernet Sauvignon, Shiraz, and Zinfandel. Barefoot also offers five delicious sparkling wines: Barefoot Bubbly Brut Cuvée, Extra Dry, Pinot Grigio, Moscato Spumante and Rosé Cuvée. Barefoot Bubbly is the most awarded California Sparkling Wine under $20 in the US and retails for $10. For more information about Barefoot Wine & Bubbly, visit www.barefootwine.com.
The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches through a powerful activist network. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 60,000 members and 100 chapters worldwide. For more information on the Surfrider Foundation, visit www.surfrider.org.
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 Surfrider Foundation/Barefoot Wine survey conducted by Wakefield Research in 2010
Contact: Hunter Public Relations Christine Reardon, email@example.com Nancy Fishgold, firstname.lastname@example.org 212-679-6600
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