BACARDÍ® Connects Consumers Through “Like it Live, Like it Together” Experience
The World’s Best-Selling Rum breaks new social networking ground by bringing Fans Facebook “Likes” to Life
Fans can win tickets at www.facebook.com/BACARDÍ
Coral Gables, Fla. (June 2, 2011) –BACARDÍ® – the world’s best-selling premium rum and the world’s most awarded rum – announces the launch of “Like It Live, Like it Together” as part of its “BACARDÍ Together” campaign. The iconic rum brand will bring people together by turning consumers’ online “Likes” expressed through Facebook into real life experiences for thousands of fans at events to be held in New York on June 13 and Las Vegas on June 15.
“Like It Live, Like It Together” provides a rich framework that brings to life people, places and experiences relevant to BACARDÍ consumers along with great BACARDÍ cocktails. The library of Facebook ‘Likes’ provides an all-powerful voting mechanism that empowers consumers to voice their choice and have BACARDÍ bring their winning “Likes” to life. BACARDÍ made tickets available to win through its Facebook fan page 26 days ago. Because of the overwhelming number of ticket entries, BACARDÍ has made an additional 500 tickets available for fans. To enter for a chance to win, visit the BACARDÍ Facebook page at www.facebook.com/BACARDÍ.
Since 1862, BACARDÍ has facilitated human connections and has become recognized as the world’s most mixable and most sociable spirit. Don Facundo Bacardí Massó revolutionized the world of spirits by creating the first mellowed white rum, so smooth everyone could enjoy. Later BACARDÍ rum would inspire the creation of drinks like the Mojito, Cuba Libre, Daiquirí and the Piña Colada, giving people the opportunity to come together and share experiences over great cocktails.
“For nearly 150 years, BACARDÍ has been bringing great cocktails and people together to celebrate life. BACARDÍ “Like It Live, Like It Together” is the modern-day execution of that philosophy,” said Toby Whitmoyer, vice president and category managing director, rum. “BACARDÍ ‘Like It Live, Like It Together’ is the ultimate celebration by our consumers and their friends, with their choices.”
“Like It Live, Like It Together” New York and Las Vegas events will feature larger than life “Likes” as voted by consumers. Facebook “Like” categories include cocktails, music, food, leisure activities and entertainment.
A preview “Like It Live, Like It Together” event featuring a performance by award-winning rap artist Nas, DJ Envy and an outrageous presentation of the top “Likes”, will be held in New York’s Gansevoort Plaza (9th Ave. & Gansevoort St.) in the Meatpacking District on Thursday, June 2. High-profile musical talent for the New York and Vegas “Like It Live, Like It Together” events will be announced.
Earlier this month, “BACARDÍ Together” outdoor and digital media executions launched in key metro markets including New York, Los Angeles, Miami, Las Vegas, Dallas, Minneapolis and Chicago. The message, “Mixes well with others,” further communicates the BACARDÍ point of view of getting people together – over a great cocktail made with BACARDÍ. In addition, the brand unveiled a new 30-second television spot titled “Inventions,” which demonstrates that for years many things have been invented to help people get together, including BACARDÍ. The spot will run in primetime on national cable networks throughout the summer on top sports and entertainment outlets such as ESPN, SPIKE, Comedy Central, FX, TBS and TNT.
The “Like It Live, Like It Together” Facebook ticket contest ends at 11:59 p.m. EST on June 5, 2011 and is open to U.S. residents 21 years of age or older (excluding California, Rhode Island and Utah).
About BACARDÍ Rums
In 1862 BACARDÍ revolutionized the spirits industry when founder Don Facundo BACARDÍ began producing his remarkable light-bodied, smooth rum – BACARDÍ, the world’s favorite premium rum brand. The unique taste of BACARDÍ Rum inspired cocktail pioneers to invent some of the world’s most famous drinks including the BACARDÍ Mojito, the BACARDI Daiquirí, the BACARDI Cuba Libre, the BACARDI Piña Colada and the BACARDÍ Presidente. BACARDÍ Rum has won more than 400 awards for quality and product profile. Today, BACARDÍ rum is produced in Puerto Rico, following the production legacy set forth by Don Facundo – crafted in a five step distillation process, aged in American white oak barrels, and filtered five times for unparalleled quality and smoothness.
About Bacardi U.S.A., Inc.
Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDÍ ® rum, the world's favorite and best-selling premium rum, as well as the world's most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® Blended Scotch Whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; CAZADORES® 100 percent blue agave tequila, the number-one premium tequila in Mexico and a top-selling premium tequila in the United States; MARTINI® vermouth, the world-leader in vermouth; and other leading and emerging brands. For additional information, visit www.bacardiusa.com.
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For additional information:
Tori Katz, Senior Account Executive
CORBIN-HILLMAN COMMUNICATIONS
212-246-3586 /Tori@corbinpr.com
Joe Gerbino, Senior Manager, Corporate Communications & Public Relations
Bacardi U.S.A., INC.
786-264-8421 /jgerbino@BACARDÍ.com
ENJOY TOGETHER RESPONSIBLY.
www.BACARDÍ .com
©2011 BACARDI® AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI® & COMPANY LIMITED. BACARDI® U.S.A., INC., CORAL GABLES, FL. RUM - 40% ALC. BY VOL.
